“The items you can win have a perceived value in the game world. “Loot boxes are a game of chance,” he said. “These items have no value outside the game, and each purchase provides an item to be used within a game,” he said by email.Įvans countered that this is disingenuous. Stanley Pierre-Louis, president of the Entertainment Software Assn., a video game industry trade group, insisted that comparing loot boxes to gambling “is misleading and wrong.”